Start-up entrepreneurs face an uphill task when it comes to getting their businesses up and running. The need a viable platform to promote what they are offering to sell to the public. It should be inexpensive and provide these aspiring proprietors with the results they are looking for. At the end of the day, these owners need to be cautious about how they spend their money. Only then can they take on the might of large corporate enterprises in the marketplaces. Prominent industry experts suggest they should opt for digital marketing to achieve their objective. After all, they can’t deny the impact of the internet and social media on today’s society.
Joseph Cianciotto – What entrepreneurs need to consider when using a digital marketing platform?
In the world of advertisement and digital media, Joseph Cianciotto is a prominent name. He is a visual communication graduate from Carnegie Mellon University with years of valuable experience. During an illustrious career, he has a distinction of important posts in prominent advertising agencies in New York. These include vice-president, creative director, and chief digital officer. In fact, the officials in an organization like DDB and D’Arcy Worldwide are grateful for his service. They regard him as the architect behind the successful promotional campaigns of prominent Fortune 500 brands. In the process, he has won a number of prestigious industry awards for efforts in this area. Today, the holds the position of executive creative director in Translation.
Joseph Cianciotto says start-up entrepreneurs need to understand an important fact. The world of marketing is constantly evolving. With the advent of the digital age and social media, everything is changing. Certain techniques, strategies, and practices relevant just a few decades back have become obsolete. These proprietors havae got to adapt accordingly to ensure their businesses survive and strive. This is what they want at the end of the day. He states that using digital marketing strategies and techniques is the only way forward for these businessmen. However, he points out in doing so; they need to keep in mind the following 2 important factors:
- The user experience of their target audience
Entrepreneurs don’t need anyone to tell them how important their online customers are to their businesses. These start-up proprietors are aware that these individuals can ultimately make or break their establishments. They are ones who are going to use their brand products. These owners need to formulate strategies to attract this target audience. Only then can they expect to gain a strong foothold in the market. This is one aspect which they can’t afford to ignore.
- Uploading creative content on the various social media platform
While devising a suitable digital marketing strategy, these entrepreneurs need to come with creative content. The information they upload on their business website and social media platforms should be unique. Their online target audience should find it both relevant and engaging. Only then will these individuals show any interest in these owners’ products and concern.
Joseph Cianciotto says using digital marketing strategies and techniques can work wonders for start-up entrepreneurs. However, while doing so, they need to consider the above 2 important factors. Only then can these businessmen get the kind of results they are looking for.